Advertising Campaign

Concrete is often seen as a dull and soulless. But that’s not the full story. Concrete buildings has several lives and are rediscovered by every new generation. As the years roll by, the buildings reamin intact. Generations to come will be able to benefit from the buildings that Formbetong is building today. So we made a concrete story – a short films about love, time and concrete. Made for Formbetong to launch the concept “Alla tiders betong” — roughly translated to ”Concrete stories”.