Stockholms First Craft Distillery

Sometimes traveling will change your life forever. One example is Anna and Calle. When they returned to Stockholm from a holiday in Vancouver 2016 they quit their day jobs and decided to pursue their new dream, handcrafted dry gin. They set up shop in an old jaguar workshop on Södermalm and so Stockholms Bränneri was born.

Designing A Dream Into a Brand

Still Stockholms Bränneri was just Anna and Calle, a distillery pan and big dreams. So when asked to help them create the brand we saw an opportunity to create something more than the sum of its parts. A brand that reflected Calles and Annas dreams and that people wanted to be part of and experience.

A dream full of life

We soon established that Stockholms Bränneri was about the people. The people who created it and the people who enjoyed drinking it. And just like life itself Stockholms Bränneri was to be about the small things that makes all the difference.

Campaign Concept

Making an unknown, low on cash gin brand the talk of the neighborhood